FAUX PAS IS A STRATEGY ADVISORY WITH A CREATIVE STATE OF MIND
FAUX PAS IS A STRATEGY ADVISORY WITH A CREATIVE STATE OF MIND
ABOUT US
ABOUT US
BONJOUR,
With over 25 years in both agency and client-side roles, we bring the knowledge and experience to serve as a hands-on Strategic and Creative Resource Partner for our clients.
For enquiries, let´s have a chat over coffee and perhaps a croissant.
We believe that to navigate challenges and seize new opportunities, you need to know who you are, what you stand for, and what you are here to do. Companies with a strong sense of identity are resilient and steadfast, even in turbulent times.
Malin Groop & Susanna Grönblom
OUR EXPERTISE SPANS THREE KEY AREAS
OUR EXPERTISE SPANS THREE KEY AREAS
INSIGHT AND POSITIONING
How do we identify and capitalise on new possibilities - from evolving stakeholder needs and concerns, shifts in market dynamics, to societal matters?
What steps should we take to define or redefine our target position in a business environment that is increasingly competitive and unpredictable?
How shall we bring life to who we are, what we stand for, and what we are here to do?
CREATIVE PLATFORMS
How do we build the brand to drive our goals, and pave the way for continued success?
How can we efficiently showcase our ambition, our ideas and our values with clarity and impact?
How do we engage our audiences, foster a strong sense of community and build loyalty over time?
CULTURE AND WAYS OF WORKING
How do we ensure our team is committed to, motivated by and has the tools to act on our strategy and ambition?
How do we go about to align our teams to live the brand and our ways of working to build a strong culture?
IN CASE YOU WONDER ABOUT THE NAME: FAUX PAS MEANS A MISHAP OR ODD BEHAVIOR IN A SOCIAL SITUATION.
To us, Faux Pas represents authenticity with all its nuances - excitement, mistakes, and love 🤍. There are other innate human qualities too, like originality and spontaneity, which we believe are quite important for brands not to lose. People get bored and will never truly engage with polished material that looks, feels and sounds the same. And yes, we like the French way of life, elevating simple everyday things.
CONTACT US
CONTACT US
MALIN GROOP
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I’ve been a Brand and Design Strategist for over two decades, helping Nordic companies position themselves for their next chapter.
After a career as a consultant in leading Swedish and Finnish brand & design agencies and serving as CMO at Marimekko, I've spent the past eight years as an entrepreneur.
I have a deep understanding of how a brand can be a key driver of growth and am fascinated by how strong brands unite people, inspire, and drive action. I enjoy working with teams who are optimistic about the future and prioritise people over presentations.
Well-travelled and have a broad experience across several categories from Food & Beverage to Heavy Industry.
In addition to my role at Faux Pas, I serve as a Coach and Lecturer at Hanken & SSE Executive Education and as Board Chair for the Finnish Institute in the UK and Ireland.
Balancing work with an active lifestyle, I ride long distances, hike in various weather conditions, and feed my appreciation for aesthetics by exploring emerging trends in design and fashion.
SUSANNA GRÖNBLOM
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With extensive experience on both the client and agency sides, I bring a well-rounded perspective to the interplay between brand and business. I thrive in project and team leadership, where open dialogue and seamless collaboration are at the heart of success.
I firmly believe in blending creativity with data-driven insights, and I am convinced that aligning brand and business is essential for driving sustainable growth.
I believe that success hinges on fostering close collaboration within and across teams, alongside setting clear plans and goals.
Over 25 years in senior brand and marketing roles, as well as client and project director positions, have equipped me with the expertise to navigate different scenarios. My board work and fundraising experience further enhance my toolkit as Senior Advisor at Faux Pas.
To recharge, I spend most of my free time outdoors, staying active through various sports. For me, it’s the perfect way to balance work and reconnect with inspiration.