FAUX PAS IS A STRATEGY ADVISORY WITH A CREATIVE STATE OF MIND

FAUX PAS IS A STRATEGY ADVISORY WITH A CREATIVE STATE OF MIND

Bonjour,

With over 25 years in both agency and client-side roles, we bring the knowledge and experience to serve as a hands-on Strategic and Creative Resource Partner for our clients.

TOGETHER, WE BUILD ROBUST BRANDS. BRANDS THAT ARE VITAL, GROUNDED, THRIVING, AND UNLOCK VALUE FOR ALL STAKEHOLDERS.

Because we believe that to navigate challenges and seize new opportunities, you need to know who you are, what you stand for, and what you are here to do. Companies with a strong sense of identity are resilient and steadfast, even in turbulent times.

IN A HAZY WORLD, ROBUST WINS.

So where do you want to go?

Au revoir,

Malin Groop et Sussi Grönblom

HOW WE ADD VALUE

HOW WE ADD VALUE

WE WORK AS AN EXTENDED ARM TO LEADERS, ENTREPRENEURS, INVESTORS AND THEIR TEAMS:

We start by defining your challenge, understanding your unique situation, and then we create a solution that fits your needs, resources, and ambitions.

Our expertise spans three key areas:

YOUR BRAND IS A POWERFUL DRIVER TO BUILD LONG-TERM VALUE.

WE CAN:

  • Uncover insights, map and act on new opportunities that support your growth strategy (target audiences, markets, offerings)

  • Define or redefine your brand’s target position in a changing business environment, setting you apart from your competitors

  • Explore and define your brand narrative and identity: who you are, what you stand for, and what your are here to do

BRAND-LED GROWTH REQUIRES CONSISTENCY
AND DEDICATION.

WE CAN HELP YOU:

  • Align your teams and give them the tools to live your brand, drive your goals, and pave the way for continued success.

  • Build communications platforms to efficiently showcase your ambition, your ideas and your values with clarity and impact.

  • Create concepts that engage your audiences, fostering a strong sense of community and building loyalty over time.

ROBUST BRANDS REST ON STRONG COMPANY
CULTURES.

WE HELP YOU:

  • Collaborate with you to articulate your values and ways of working to strengthen your culture and ensure your team can act on your strategy and your shared ambition.

MODE DE TRAVAIL

MODE DE TRAVAIL

TO US, BEING A STRATEGIC AND CREATIVE RESOURCE PARTNER MEANS ADHERING TO THREE CORE PRINCIPLES:

WE FACILITATE CHANGE
AND COLLABORATION

We excel in exploring the shifts, dynamics and behaviours that impact your business, your market and your stakeholders.

We ask relevant questions and make your team talk and work towards a shared ambition

WE WORK HANDS-ON
AND DRIVE ACTION

We help you profit from the key forces that set you apart: crafting strategic and creative solutions and concepts that drive your business forward, resonate with your customers, motivate your people and convince your investors.

WE WORK WITH YOU,
NOT FOR YOU

The work we do for you benefits from years of experience across industries, markets and challenges.

During the journey, we turn to our network to amplify the work.

WHAT WE OFFER

WHAT WE OFFER

OH, AND YOU MIGHT WONDER ABOUT THE NAME

Faux Pas means a mishap or odd behavior in a social situation. To us, Faux Pas represents authenticity and humanity with all its nuances—excitement, mistakes, and love ♥️. There are other innate human qualities too, like originality and spontaneity, which we believe are quite important for brands not to lose. People get bored and will never truly engage with polished material that looks, feels and sounds the same. And yes, we like the French way of life, elevating simple everyday things.

CONTACT US

CONTACT US

FOR ENQUIERIES, A CHAT OVER COFFEE AND PERHAPS A CROISSANT:

MALIN GROOP

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SUSANNA GRÖNBLOM

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